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Isola Lane | Navy Ruffled Hem Midi Dress | Avenly London
Final Winter Sale · Up to 50% Off.
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Isola Lane | Navy Ruffled Hem Midi Dress

£80.00 £38.95 Save 51%
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Over 124 women say this style fits true to size for them.

Low stock available

Ships by Fri, Jan 23

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UPDATE: Our stock is limited... if you can still click add to cart, it means there is still stock.

Chic Comfort For Cooler Days Ruffled Hem Midi Dress

Designed with long sleeves and a high neckline, this dress features elegant ruffle detailing across the chest and hem. The smocked waistband flatters the figure, creating a softly gathered effect both above and below the waist. Its flowing midi-length skirt adds graceful movement, perfect for autumn and winter occasions or everyday elegance.

Why Hundreds Of Women Love This Dress

  • Figure-Flattering Waistband: The wide smocked waist hugs comfortably, enhancing your natural shape while allowing freedom of movement throughout the day.
  • Lightweight Feel: Made from a breathable, high-quality fabric that drapes beautifully and feels smooth against the skin, perfect for layering in colder seasons.
  • Timeless Silhouette: With its gathered details and classic cut, this dress transitions effortlessly from casual outings to festive gatherings without sacrificing style.

Bloom London’s best-seller – available at a special price until 11:59.

Our Final Winter Sale isn’t just a moment to shop it’s a moment to celebrate the women who have supported us from day one. We’re grateful for every single one of you.

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Verified Verified Reviews
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Rated 4.7/5 based on 5,471+ reviews
★★★★★
"Fast and tracked shipping, I am very surprised by the excellent quality of the garments, I will definitely buy from this brand again."
Michelle F. Verified Verified
★★★★★
"Easy ordering and speedy delivery! The whole process was smooth, and the product arrived right on time. Will definitely be ordering again."
Ella A. Verified Verified
★★★★★
"Super-fast delivery and perfect product! I’m thrilled with my purchase. It came quicker than expected, and it’s exactly as described."
Hunter Y. Verified Verified
★★★★★
"Fantastic experience and top-notch quality! The customer service was excellent, and the product quality is second to none. Couldn’t be happier!"
Liam M. Verified Verified
★★★★★
"Impressed by my first order! The attention to detail and quick shipping made this an amazing first experience. Looking forward to my next purchase."
Ruby A. Verified Verified
★★★★★
"The process to order was very easy and coincidental, I received the tracking code 24 hours after placing the order. The items I ordered were of excellent quality."
Nicola F. Verified Verified
★★★★★
"I bought 2 bags as a gift for my sister and I must admit that the materials are of exceptional quality, they did not spoil with daily use."
Rossella B. Verified Verified
★★★★★
"Initially I was a bit skeptical to buy from facebook but this store has made me reconsider, the quality of the products is noteworthy and the communication with support is quick and effective."
Matthew R. Verified Verified

Avenly London blends modern comfort with classic elegance. Trusted by thousands of women for a decade — and still guided by the same values today.

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Isola Lane | Navy Ruffled Hem Midi Dress | Avenly London